1. Launch a referral program - It is and should be the number one strategy to use especially in healthcare related service as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple, but it is extremely powerful and can significantly increase the number of new patients for your dental practice. I have listed some ideas on how you can kickstart this program: 3. Use popular hashtags on social media - Utilizing popular hash tags such as #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business especially those that are in the millennial age group. You could also use this so that you could target person looking for a particular topic or service so you never know because it can also be a good source of how you can get new patients to check out your service. More Dental Marketing Ideas When it comes to dental marketing there's no shortage of good ways to start. Here are a few more suggestions for marketing your dental practice. Let's take a look at these ideas and decide what will work best for your practice. Get Local with SEO When people in your target area start searching online for a dentist do you show up? You can check this by simply reaching for your phone and typing "Dentist near me". If you're not at the head of the pack you're missing out on a lot of new patients and leads. A goal for your dental marketing efforts is to rank on local search, like when you typed "Dentist near me", and get found by people in your target market. Leverage Existing Patients In addition to the above suggestions, working with what your dental practice already has, like existing patients, is an excellent place to start. As an example, we discussed the creation of a patient loyalty program in idea number 1. Not only does this leverage existing patients, it's good business that can (and will) drive referrals to your practice. Dental Marketing: It's not rocket science Marketing a dental practice can feel like rocket science, but it isn't, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them! To Social Media or not to Social Media If you're going to use Social Media to market you dental practice I recommend taking a moment to think about it. Although social media is a powerful tool for dental marketing, it takes time, effort, and tact. Consistent effort and quality content are a must for social media to work for dental marketing. You may want to consider other options if you or your staff don't have the time or the desire to market your practice on social media. Other options for engaging social users are hiring an agency, training someone in your office to do it or using paid ads to reach social media users. Other ways to use social media Payed ads should only be used to target patients within your local area when you are trying to attract new patients. You don't want your marketing efforts to Los Angeles to be directed at people https://dailyorthodonticsdentistrynews.com/2022/04/23/ortho-marketing-services-by-hip-creative who live in New York City. It's a costly and easy mistake to make. Make a contest and go viral Using contests is a great way to grow your dental practice. Everyone wants whiter teeth, right? As an example, you could offer a lifetime of teeth whitening or any other prize. When your prize is something everyone wants you'll have no trouble getting people to join your contest. Digital contests can increase dental practice marketing exposure for pennies. You can make your contest more profitable by adding bonus actions to increase the chance of winning. There are 1,001 ways to market your practice. Most of these you can do by yourself. Sometimes, it's better to hire an expert to do it right, the first time. You can learn more about hiring a dental marketing expert in the box below. Dentists were one of the first to have more options for marketing their services and increasing their patient base when advertising by professionals was legalized in the middle 70s. The options for dentists to advertise grew wide-ranging and varied when the internet was created. Today, dentist SEO marketing is an important resource for dentists who use the advantages of the internet to reach out and get the attention of more potential patients. Search Engine Optimization is the key to getting the right people to the professional's sight. Top 5 Tips for Successful Dentist SEO Marketing 1. Many patients put off going to the dentist in fear of the pain. To attract patients who want a more comfortable and less stressful experience, include keywords about pain-free or sedation dentistry. 2. The "About Us" page is one of the most important SEO marketing strategies for dentists. Potential patients want to know that you are qualified, but a whole lot more. Let them know what you offer that sets you apart from every other dentist in the area. They don't want the details of your journey to get to where you are today. They want to know how you can benefit them. 3. Make yourself available to them. Offer free consultations to allow them to visit your office and meet your entire team. They should feel valued and appreciated by you. 4. Create a newsletter that features coupons and specials so that they can take advantage of savings if they beat the deadline. They will respond faster if they feel they must act quickly. 5. Focus on the home page. This is your chance to make a good first impression. To give your practice an extra boost, you can use photos. Remember to focus on the main ideas that you want to convey. A perfect, bright smile is better than any dental procedures that look too realistic. 6. A Facebook fan page is an essential part of any SEO strategy for dentists. Patients can use it to share their experiences with your practice and to talk about it. Referring existing patients is the best way to grow your patient base. 7. Add a blog to your site to provide additional information that covers a wide range of related topics. Include quality content that is search engine optimized to bring more potential patients to your website and provide them with important, interesting information that they will want to read. Professionals who want to grow their businesses without spending a lot on marketing campaigns can use the internet. These tips will help you achieve the best results from your SEO marketing efforts.
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